CHALLENGE
Summerfest is an annual music festival held at Henry Maier Festival Park along the scenic lakefront in Milwaukee, Wisconsin. Titled the “World’s Largest Music Festival” by Guinness World Records, this event brings in over 800 acts and 800,000 concert-goers for 11 days of musical acts spread across 11 stages.
However with all of the phenomenal tunes that fill the festival grounds, great music isn’t the only thing you can enjoy at Summerfest. With a commitment to local restaurateurs and menus to fit every dietary preference, Summerfest matches its unparalleled musical lineup with a similar food program. Summerfest believed that it was crucial to bring awareness to these diverse and not-so-average food vendors.
SOLUTION
Through the creation of a Summerfest Ultimate Food Guide, high-quality content, organic social media strategy and digital ads, I worked with one of the largest Kansas City food influencers to produce content that would drive awareness around Summerfest’s food offerings / vendors.
On his media channels, we were able to produce 47 pieces of high quality content that reached over 62K users and racked up 135K impressions over the course of 4 days.
