CHALLENGE

Freestyle Poke wanted to do a proper launch after missing the opportunity during their grand opening. We were reached out by the founder to devise and execute a 90-day pilot strategy on behalf of Freestyle Poke.

SOLUTION

This comprehensive marketing strategy employed digital efforts inclusive of organic social and paid advertising as well as robust, content production. It was the goal of our team to better illustrate and showcase what 'Freestyle Poké' means — for Kansas Citians at large, potential new fans and the strong community already cultivated.

Instagram was our primary vehicle for testing what the Kansas City market desired — that being bright, thick and vibrant bowls.

As we tested, our team led the content strategy and community engagement of Freestyle Poké's IG garnering over 122K impressions and adding over 590 new community members, tripling the daily growth rate.

Facebook was a pre-existing hub of loyal fans — ready to be tapped into and appetized by Freestyle's new offering to the area.

Our team wanted to further cultivate a community of Freestyle Poké 'enthusiasts' that we could continuously tap into through our marketing efforts. By incorporating more dynamic content, we pushed over 174K impressions and organically grew the page by 2.4k followers.

PAID DIGITAL ADVERTISING

Paid digital ads allowed our team to hone in on key demographics, reach new audiences and push promotions beyond the communities we grew via organic social. Our team strategized, deployed, managed and optimized all social ads for Freestyle during this pilot program; from the announcement of its new locations to general brand awareness.

We were able to reach 145K unique users and accumulating over 153K impressions.