CHALLENGE

Betty Rae's Ice Cream needed a team to serve as the lead for marketing the brand’s second location in Kansas City's River Market.

SOLUTION

There were a total of 42 influencers hand-selected for the Betty Rae's Ice Cream preview event. These influencers ranged from lifestyle bloggers to some of Kansas City's most premier food-enthused personalities.

INSTAGRAM STORY DATA

Throughout the event, influencers captured and created real-time engaging content, ranging from traditional photos to more experiential media like boomerangs.

The influencers were able to capture 149 story posts and reaching 53,000+ story views.

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INSTAGRAM STORY POSTS

Influencers also aided in promotional efforts through static posts to their instagram grid.

From the evening of the launch to present, influencers posted a range of content from high quality, DSLR photos to iPhone snaps sharing their experience from eating all the scoops to the contents of their swag bags.

With 28 static posts, our 42 influencers were engaged by their audiences with over 6,000 comments and 38,000+ impressions.

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