CHALLENGE
Kansas Beef approached TKG with the challenge of creating an influencer 'Meat Up' event: an educational and interactive peek into the world of beef.
SOLUTION
From developing an influencer event strategy to coordinating a series of beefy giveaways, we were able to create an influencer marketing strategy with impressive results. We were able to garner over 95,000 impressions and 3809 total engagements.
There were a total of 9 influencers hand-selected for the Meat Up Event. This dynamic group of individuals ranged from nutritionists to beef enthusiasts, who were gathered together for a meat up they would not soon forget!
Throughout the event, influencers captured and created real-time engaging content, ranging from traditional photos to more experiential media like boomerangs.
